Initial Ideas

Working Title of Magazine

IN D

Target Audience – Demographic (gender, age etc.)

Unisex, but predominantly male. 14-30

Target Audience – Psychographic (use UK Tribes?)

Fans of indie music

Price Point

£3

Weekly or Monthly

Monthly

Content

Indie music

Style

Glossy, up market

USP or Position in the Market

My magazine focuses purely on indie music. As far as I’m aware there are no magazines specifically about indie music.

Kerrang Music Magazine Cover Analysis

Click on the image to view the prezi presentation.

Q Magazine Cover Analysis

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NME Magazine Cover Analysis

nme-magazine-cover, a photo by CJEWalker on Flickr.

Analysis of NME magazine cover, click image to view annotations.

Contents Page For My College Magazine

Final College Magazine Front Cover

Original Image For Magazine Cover

Analysis of Magazine Survey Results

          In order to find out what sort of magazine cover I should produce I did some research to find out what would appeal to my target audience. I asked 10 people a series of questions and my results are listed below.

 

Data collected from my questionnaire:

 

1. What things do you enjoy about college?
   -Nothing (x2), meeting friends (x4), new people, lessons, freedom (x2).
2. What would you like to know about the college?
   -Nothing (x8), teachers to go to, how to change/drop subjects.
3. Do you prefer a higher ratio of pictures to writing or vice versa?
   -Pictures (x10)
4. How much are you willing to spend on a college magazine?
   -Nothing (x5), 10p (x2), 5p, 20p.
5. What do you do in your spare time?
   -Shop (x2), X-Box (x3), music (x2), socialise, sports, TV.
6. Would you be prepared to subscribe to the magazine?
   -No (x8), Yes (x2)
7. How often would you want a new issue to come out?
   -Monthly (x6), weekly (x2), daily.
8. What magazines do you currently buy?
   -None (x6), Look (x3), Match.
9. What genre of magazine would you want?
   -Funny (x5), comic, factual, laid back.
10. Are you male or female?
    -Female (x4), male (x6)

 



         Everyone who completed this questionnaire said they would rather have more pictures than writing and the vast majority said they would like a new issue to come out monthly. As the graph above shows that the preferred genre amongst college students is funny and the rest, apart from one a small minority said they wouldnt want a serious and factual magazine. Only two people said that they would be prepared to subscribe and half the people asked said that they wouldnt pay anything for a college magazine. The results from the question asking what magazines the person already buys told us that the majority of boys dont actually buy magazines but girls do.
          I feel that the question about the ratio of pictures to writing was a good question to ask as it gave very clear results and told us how we should layout the magazine. I also believe that the question asking what people do in their spare time was a strong question as it enabled me to see what sort of things people would want to read about in this magazine, along with the second question about what they want to know about the college.
          I would have gained a stronger understanding of the target audience if I had questioned more people. Another way in which I could improve this if I were to do it again is either change some of the questions or add more questions relevant directly to the content of the magazine. My questions could have been better as some, such as 'How much would you be willing to spend on a college magazine?' provided very similar results because if youre given the option to maybe have something for free, you would probably take it. But on the whole I think I asked farely relevant questions which provided helpful responses. Overall, I feel this survey was successful and was helpful towards making a college magazine.
 

Soup Magazine Cover Analysis

Soup Magazine Cover Analysis, a photo by CJEWalker on Flickr.

Click here to read my Flickr analysis of the photo.