How did you attract/address your audience?

My magazine's point of sale would be on the shelves in shops such as WH Smiths and other newsagents and supermarkets. This would put the magazine in view for the general public enabling people to find out about it and buy it. My masthead on my magazine is designed to grab the attention of my target audience. I tried to do this by using an Aztec pattern to fill two of the letters because indie style clothes often have some form of pattern on them. It is also designed to attract the intended audience through what it actually says as it is an abbreviated form of indie.

The main cover image for my magazine front cover is designed to catch attention through direct address. The people in this image are looking straight down the camera lens, which gives the impression that they are looking at you. This also creates the effect that they are following you with their eyes wherever you go. The other images on the cover all use this technique as well.

Another way in which I have tried to capture the attention of people is by using a sticker effect. This sticker is a bright colour and has a drop shadow so it stands out and it is advertising a free gift and everyone likes to receive things for free, so this would attract people to my magazine, even people outside of my target audience.

This yellow colour is also used in the strap line, which has also been designed to attract people to my magazine. I used this colour, a chunky font, and capital letters saying win to grab people’s attention. People like competitions as they give them the opportunity to get things they might not otherwise get. I decided to make this competition to receive free tickets to Reading Festival because my target audience enjoy going to festivals and love music so they would want to enter and win this prize. I have used a personal pronoun in this strap line to make it feel more personal to the person looking at the magazine and make them feel almost as though I’m talking directly to them.

I have tried to make the price quite obvious on the front cover as it is quite cheap, which would make people more likely to buy the magazine. I have positioned this price sticker on the left hand side of the cover so that it will still be visible when the magazines are lined up on the shop shelves.

The language used on my double page spread would appeal to my target audience as it uses formal language that my audience would be used to reading due to their age but with the interview, it changes to quite chatty language, which appeals to young people. The people being interviewed are within the target audience age range so the readers will be able to relate to them, as the article uses direct quotations, and they may have things in common, which adds extra appeal.