Monday, 18 March 2013

Who would be the audience for your media product?


The demographics for my audience are as follows. The age of the audience for my magazine would range from 14-28. It would be mixed sex but predominantly male and mostly middle class (BC1 C2). This would increase attractiveness to advertisers as the target audience has disposable income to spend on their products. The psychographics include the readers being indie music fans as my magazine focuses on solely indie music. Also, I feel they would shop in places such as Topman and Topshop, which opens up advertising possibilities for such shops. I think the male side of my audience would wear shirts and/or plain, patterned, or printed t-shirts with rolled up jeans. The female side to my audience would also wear shirts and or t-shirts. I believe they would also wear jeans but may also wear skirts, and dresses but mainly denim shorts. My audience would be the sort of people who like to wear trilbies and converse. They would also wear boots and beanies and wear parkas in the colder months. They would like going to festivals and camping there, therefore, camping equipment could be advertised in this magazine, as well as festivals and gigs. I feel that my audience opens up many possibilities for clothing advertising as a lot of shops sell this style of clothes at the moment.






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