The demographics for my audience are as follows. The age of
the audience for my magazine would range from 14-28. It would be mixed sex but
predominantly male and mostly middle class (BC1 C2). This would increase attractiveness to advertisers as the target audience has disposable income to spend on their products. The psychographics include the
readers being indie music fans as my magazine focuses on solely indie music.
Also, I feel they would shop in places such as Topman and Topshop, which opens
up advertising possibilities for such shops. I think the male side of my
audience would wear shirts and/or plain, patterned, or printed t-shirts with
rolled up jeans. The female side to my audience would also wear shirts and or
t-shirts. I believe they would also wear jeans but may also wear skirts, and dresses
but mainly denim shorts. My audience would be the sort of people who like to
wear trilbies and converse. They would also wear boots and beanies and wear
parkas in the colder months. They would like going to festivals and camping
there, therefore, camping equipment could be advertised in this magazine, as
well as festivals and gigs. I feel that my audience opens up many possibilities
for clothing advertising as a lot of shops sell this style of clothes at the
moment.





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