What kind of media institution might distribute your media product and why?

I feel as though Bauer would be a suitable company to produce my music magazine. I believe they would be appropriate because I have a fairly large target audience (indie music fans) as from my market research I found that 50% of my sample listens to this sort of music. Bauer produce magazines such as Q and Kerrang and I feel that my magazine would fit in with these. Kerrang has a target audience of rock fans so I would say that this magazine has a similar sized target audience as mine as not everyone likes rock music just as not everyone likes indie music. Q magazine is also targeted at rock fans so would have the same limited audience. Another way in which my target audience is similar is that a lot of indie music could also be considered as light rock and is often labelled as indie rock, so I believe my magazine would fit in nicely with Bauer’s current products. My target audience is teenagers and young adults. These people are likely to discuss things they see and read in magazines, therefore increasing sales and readership. This would then appeal to advertisers as they could get people talking about their products. A disadvantage of using such a big company to publish my magazine is that my magazine would probably be overshadowed by the other products as they have made a name for themselves and are well known. Also, my target audience is very specific, which could cause problems when it comes to the size of my audience but then again, Kerrang’s audience is quite specific as well. Although they have a large catalogue I believe there would be space for another music magazine to target a new audience as they say ‘Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.’ So my magazine would fit in with these platforms as it is online and in shops. I believe there would be benefits with using a small publishing company as magazines such as Clash are very successful with small companies. It is actually more successful than NME magazine, which is published by IPC media, one of the top publishers in the UK. With a smaller company my magazine wouldn't be overshadowed by other products as it might with companies such as Bauer. The company would be able to focus more on my magazine. However, there are also downsides to using a small company such as advertising. It would be harder to build up a good advertising base because the company wouldn't have the same reputation as the bigger ones and therefore, companies would rather go to them to advertise their products. It would also be harder to get the magazines to supermarket shop shelves, which is where I want my magazine. They would more likely be based in urban areas in smaller shops. I believe that my magazine could be distributed by one of the big companies such as MarketForce and Menzies because, as I said before, it has a target audience just as big as magazines such as Kerrang, which are distributed through big companies.