Thursday, 13 December 2012

Initial Ideas


Working Title of Magazine

IN D

Target Audience – Demographic (gender, age etc.)

Unisex, but predominantly male. 14-30

Target Audience – Psychographic (use UK Tribes?)

Fans of indie music

Price Point

£3

Weekly or Monthly

Monthly

Content

Indie music

Style

Glossy, up market

USP or Position in the Market

My magazine focuses purely on indie music. As far as I’m aware there are no magazines specifically about indie music.